If there’s one thing that visual artists should be truly thankful of, that would be the Internet.
The Internet is certainly the best way to get artworks out and seen by audiences around the world. I’m actually wondering how budding artists flourished and caught an audience before the age of the World Wide Web. It must have been very difficult considering the limitations of print media. With the Internet, you have full control of your online presence.
Often, it is not enough to make an outstanding artwork to get noticed online. I know a number of great and promising artists with amazing works that are overlooked online, and I’ve also seen countless useless art that gets viral on the internet. It seems that Internet users are not really discerning and considering the quality of work. Posting your artwork online often becomes a hit-or-miss situation where you are unsure whether your work will be next hit.
An artist-friend of mine has one artwork (oil on canvass) that has been posted, shared and reblogged thousands of times. It was a painting of his then new drum set – one that he just accidentally saw at BarkingDrum.com and bought as a gift for himself. He wouldn’t consider the painting his best work, so it came as a big surprise when he saw the artwork getting attention online. Many of his works, which I could say are considerably better, have gone relatively ignored.
The Internet, like its users, can be very tricky. You have to position yourself and package your work well to get noticed. Here let me share with you several surefire ways to reach a broader audience:
Showcase your art in different social media sites.
Make the most of the internet’s wide audience by setting up accounts across different sites — Twitter, Facebook, Tumblr, WordPress, and Instagram. The best thing about social media is that it’s free! Alongside your social media accounts, it would help to have a main website.
You can gain more audience and followers if you regularly update your sites. No matter how incredible your work is, it won’t match with several crappy artworks that are posted by other visual artists. People tend to follow social media accounts and websites that are active and have a consistent activity. On the other hand, make sure that your posts are relevant, useful and attractive. Do not re-post your work over and over again as it would only do you bad.
Interact with your followers.
Consider comments from your readers as compliments. Take time to interact with them. Reply to their message. Interaction is essential in maintaining your followers.
It is not enough to just post your artwork. Normally, your audience would want to know a little more about the art so be sure to add a few lines of description. These short descriptions would also help rank your page in search engines.
Showcase your best.
With so many other visual artists posting their own artwork, it can be difficult to stand out. Be sure to post artworks that showcase how artistically gifted you are. However, this does not mean that you shouldn’t post sketches or works in progress. Some of your readers may also enjoy seeing your creative process or the behind-the-scenes view. These posts would surely add value to your site.
Post the best images of your artwork.
Quite obviously, you want your portfolio to contain only the best. You may need to invest in a high quality camera as well as taking up basic photography lessons. Better yet, you might want to have a professional photographer do the shoots. Invest time in editing stills of your artwork, such as cropping or scaling, through image manipulation software.
Publish your work on other sites.
There are a lot of online publication sites that feature work of visual artists. Submit your work to these sites and reap the benefits of getting exposure to a new audience. You can also guest post in other visual artists’ blogs to get more eyes to your work.
By doing these tips, your artwork will surely get more views online.
What are you waiting for? Give it a try now!